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| Name |
Broadcast WorldWide 2006 : BCWW 2006 |
| Date |
Aug 30th(Wed) ~ Sep 1st(Fri), 10:00 ~ 18:00 |
| Venue |
Atlantic Hall / Jangbogo Hall, COEX, Seoul |
| Hosted by |
Ministry of Culture and Tourism (MCT)
Korean Broadcasting Commission (KBC) |
| Organized by |
Korean Broadcasting Institute (KBI) |
| Sponsored by |
Korea Broadcasting Advertising Corp.(KOBACO) |
| Planned by |
Group Eight Inc. |
| Size |
150 exhibitors, 1,500 buyers
Total 5,000 participants from 36 countries |
| Events |
Exhibition, Conference,
Opening Party, VIP Reception |
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| Aug. 30th |
Opening Ceremony & Opening Keynote 1, 2 “ Then 5-Year Vision” (Policy + Industry) |
| Policy & Vision |
Competition & Public Interest in the Convergence Era |
| Models for Media Convergence |
| EVENT 1 : “Meet the ‘Seoul Drama Awards’ Jurors!” |
| Aug. 31th |
Digital Superpanel “Future of Digital Megatrend” |
| Business Strategy |
Funding Strategies for Digital Convergence Business |
| Remixing Business for a Convergent World |
| Boosting your Content Business |
| Cross-Platform BIZ |
Cross Platform Content Development Strategies |
| Promises in TV Portals |
| Format Update |
| Sept. 1st |
Market Update |
Case Study : Localization Strategies 1: India |
| Case Study : Localization Strategies 2: Latin America |
| Case Study : 10 Things to know about the Arab Media Market |
| Case Study : Emerging Asia |
| Workshop Win-Win Strategy through Co-Production |
| Digital Media |
The Mobile TV Experience : DMB |
| The Mobile TV Experience : Streaming vs VOD |
| IPTV, Int’l Benchmarking & Market Forecasts |
| Interactive TV Showcase |
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11:30 ~ 12:30 Opening Keynote I & II / “The 5-Year Vision”  |
Major trends in the media industry in the next 5 Years
As broadcasting technology becomes digitized, TV and radio from terrestrial, cable and satellite will no longer be the key players in the media market. What will be the new services and key content issues that develop alongside this changing global media market? Let’s hear what a knowledge leader in this dynamic industry has to say. |
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| 14:00 ~ 15:00 “Competition & Public Interest in the Convergence Era" |
Shifting paradigms in the new digital environment
The direction of competition in the new media environment
Prospective and alternative proposals for new audiovisual service markets
How to sustain consumer interest during the convergence era
In response to convergence, changes in broadcasting policy vary from country to country. We will discuss the successes and failures of these varying regulations, and their respective ramifications. Further, what efforts are being made to address diverse consumer demand within a paid service environment?
Finally, we will look at the anticipated changes in the market structure of global broadcasting, and discuss what measures can be taken from country to country. |
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| 15:20 ~ 16:20 “Models for Media Convergence” |
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The convergence environment in media, and the status of preparation viewed from terrestrial (public)
broadcasting→ BBC
The convergence environment and the status of preparation viewed from paid broadcasting (cable, satellite, IPTV, etc), with perspectives on expected changes in the market environment→ Cable industry, PCCW Next generation media convergence viewed from new Media (internet, mobile, broadband industry, etc) → Bouygues
Telecom
Analysis of new media consumers (viewers) in the convergence generation
Businesses aiming to gain market leadership assess the risk and opportunity in the next generation convergence environment. What strategies can be applied to minimize the uncertainty and risk due to consumer polarization? Discussions will be led by both traditional (terrestrial and paid broadcasting business), and new media business leaders (internet mobile and broadband). |
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| 16:40 ~ 17:40 Opening Events Meet the ‘Seoul Drama Awards’ Jurors!’ |
Evaluation of the 1st Drama Awards
Meet with Drama Awards Jurors
The future of the Asian drama market discussed by knowledge leaders from various countries
Prospects and expectations for the Korean Drama and the Korean broadcasting market
Gain insight into the future of Drama from the award jurors. They will forecast whether drama will maintain its content leadership position, and discuss the new opportunities created from rising new media. The producer will also share philosophies and thoughts on what makes a good drama. |
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| 10:00 ~ 11:40 DIGITAL SUPERPANEL “Future of Digital Megatrend” |
The direction of the content business in the convergence era
Strategies from content producers for coping with the new media environment
Development of “killer-content” and its effective distribution in the new media environment?
Platform Digitization → Effect of platform collision
- Measures dealing with the terrestrial digital revolution
- Activation of worldwide IPTV and changes in the paid TV market
- Mobile Broadcasting’s competitive strategy (DMB)
- Strategy for IPTV and vod02 in countries with low broadband penetration
Innovations in Content Distribution → New media business models
- Content business through Apple’s iPod and iTunes
- Free internet service offered from U.S broadcasting company
- Myspace.com, Yahoo!’s TV and Film content business
- Portal sites such as Navor and Mediadaum intimidating TV
New Trends in the Program Trade Business →Need for new order (WTO) in the content market
- Continuous market expansion and creation of Korean programs
- Galvanizing opportunities from diverse global contents Program and scheduling : “The rich get richer and the poor get poorer” phenomenon. Broad view and consideration on the skyrocketing price for select “killer” content, while other channels face diminishing profits due to proliferation.
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Potential new businesses in the Asian, American, and European markets outside of the program trade business (such as format business). |
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| 14:00 ~ 15:00 “Funding Strategies for Digital Convergence Business” |
Profit maximization through global cooperation and funding
Case studies and keys to success in content funding
Look into international cooperative funding issues resulting from the expected rise in international capital transactions. Expertise for raising funds from major investors is also offered here.
[Investor] The ‘Flat World’ concept implies direct communication and instant decision-making ability in the business world as trade and regulatory wall collapses among nations. We will look into the real changes happening in the investment market, and discuss what preparations should be made.
[Receiver] Which key factors can induce broadcasting investment in the digital convergence era, and how effective will they be? U.S enterprisers, fund supporters, and venture investors will discuss their respective experiences, expectations and issues. |
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| 15:20 ~ 16:20 "Remixing Business for a Convergent World” |
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The essential business model for survival in the convergent broadcasting world
The Multi-national global business model
The Network business model (TPS or QPS)
What lessons can we learn from the new profit models being developed by multinational media groups? We will hear about the successes and failures of a network enterpriser that brings together IPTV, mobile telecommunication/ telephone, and internet access as a package product.?
Discuss innovative survival strategies, and understand the changing industry culture. Explore strategies pursued by famous media groups (domestic and abroad) including M&A, multinational capital combination, along with brand new strategies. |
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| 16:40 ~ 17:40 “Boosting your Content Business” |
Case studies focusing on strategies to increase profit (shifting from story- centered dramas towards business-centered drama production).
Due to the dramatic rise in production fees, the focus has shifted from plot and casting towards maximum profit generation.
Dramas look more like Hollywood blockbusters with various product placements, tourism destinations, OST sales, and publishing. As drama content is affected from the infancy of its planning stages, we will look at marketing strategies and forecast profit potential. We will also provide case studies to see how much influence this affect has on quality of dramas. |
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| 14:00 ~ 15:00 “Cross Platform Content Development Strategies” |
Successful cross-platform content development strategies such as digital TV, mobile TV, WiBro, and IPTV
Fixed and mobile content strategy
Content developments are being made in various platforms such as big/ small size monitor, HD/SD, and moving picture/additional service. Content is more likely to be viewed simultaneously from multiple windows rather one window. What is the content distribution strategy for multiple window viewing? How can content copyright be protected in the digital distribution medium? |
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| 15:20 ~ 16:20 “Promises in TV Portals” |
Strategies for entering the TV portal market with competition laying its first hand in communication, broadcasting, and internet businesses
Discussion about the next “killer application” in TV portal business?that will open consumer’s wallet?
The Portal TV business is drawing attention as PC and TV is used together by consumers. Major network and portal businesses are jumping from the internet business into the broadcasting business. What is the market potential and what are the risk factors? Where can competitive power for Portal TV be found, while technically various platforms are making their appearance?
Portal TV is aiming to be a dominating business in the on-demand and paid-content markets. We will discuss the strategy for maximizing Portal TV’s strengths. |
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| 16:40 ~ 17: 40 “Format Update” |
Growth and future prospects for the format/remake market
What kind of format draws popularity in Asia, Europe, America, etc?
The Format copyright protection movement
We will examine the continuously growing trend in the broadcasting program market for format. Format business specialists share insights into preferred format, and the crucial elements required in the planning and production stage for successful sales. Available methods for format copyright protection will also be discussed. |
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| 10:00 ~ 11:00 “Case Study- Localization Strategies 1: India” |
The Indian broadcasting market, its content business environment, and an introduction to its broadcasting field policy
India’s content globalization strategy & Bollywood expansion
Leading Indian businesses introduce the changing Indian broadcasting market. We will introduce India’s broadcasting policy goals and the direction of the industry. There will be discussion on which contents are welcomed in India’s media market, audience preferences, and overall market potential. We will also examine the strengths of the world famous Bollywood movie industry. |
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| 11:20 ~ 12:20 “Case Study- Localization Strategies 2: Latin America” |
Introducing Latin America’s media market characteristics
The Telenovela localization strategy
1) Leading businesses from Latin America introduce their unique market. They will discuss the changes in the Latin America broadcasting market, audience preferences, and important characteristics of Latin America’s market for foreign content.
2) What are the future development strategies and success factors for Telenovela, which has lasting appeal as local content in the global market? |
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| 14:00 ~ 15:00 “Case Study- 10 Things to Know About the Arab Media Market" |
Introducing Arab market
Content enterprisers from the Arab markets will provide input on Arab’s market characteristics, preferred content, and audience reaction to foreign content. Suggestions on entering the Arab market will also be offered. |
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| 15:20 ~ 16:20 “Case Study- Emerging Asia : China" |
Trend analysis on the changing Chinese market
Cooperative planning in the Asian market
We will discuss the Chinese and overseas Chinese market, attracting keen interest as one of the most dynamic markets. We will examine the changing tastes of the Chinese audience and the production environment. In addition, foreign businesses that have penetrated the Chinese market will share their points of view and tell us what preparations need to be made to enter the Chinese market. |
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| 16:40 ~ 17:40 PANEL DISCUSSION “Win-Win Strategy through Co-Production“ |
Additional business opportunities through co-production
Things to learn from converging diverse business cultures
Stemming from diverse business cultures and production systems, international co-production has had its difficulties. But co-production is continuously increasing as the media business becomes more global and cooperation between countries becomes more important. Successful co-producing experience allows shared market understanding and establishes a foundation for international market penetration. Learn about co-production as an emergent expansion strategy for producers, and listen to discussions on the cooperative plan at the government level. |
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| 10:00 ~ 11:00 “The Mobile TV Experience: DMB” |
Korea’s DMB experience and its present status
DMB’s influences on the medium-sized market
Germany’s DMB test service experience and future prospects
We will look at mobile broadcasting in Korea where commercial mobile broadcasting has been applied for the first time in the world.
We will introduce preference-tracking from satellite DMB (offered as a paid service) and terrestrial DMB (offered as a free service), and the optimal DMB business model. In addition, we will offer a comparison between Germany’s World Cup DMB test service, and Korea’s commercial service. |
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| 11:20 ~ 12:20 “The Mobile TV Experience: DVB-H, MediaFlo” |
Comparison on the business models between free, real-time based broadcasting (offering T-DMB and ONE-SEG) and paid vod02 service DVB-H and MediaFlo
We will discuss which content delivery type is more appealing to consumers, and which will lead the media market in the future. |
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| 14:00 ~ 15:00 “IPTV: Int'l Benchmarking & Market Forecast” |
The IPTV profit model and successful content development strategies
New market direction from the introduction of IPTV
What changes in the media market have been caused by the introduction of IPTV, recognized as the most powerful competitor by existing media? Businesses from various countries will discuss ideal business models and content development strategies based on their IPTV business experience. |
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| 15:20 ~ 16:20, 16:40 ~ 17:40 Interactive TV Showcase I & II |
Interactive service example?
Interactive service business model
The concept of 1?:1 service is introduced as digital technology is applied. Look into the potential of content and business models for interactive service. We will find out from the showcase which form of real interactive service is being run.
- Interactive Service through Digital Settop Box
- Interactive Service through Cable & Satellite TV
- Call TV (or SMS to TV)
- 1:1 relationship through mobile interactivity
- Increasing viewing and loyalty through interactive contents |
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