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Program
Date
29. AUG (WED)
30. AUG (THU)
31. AUG (FRI)
Track
Driving for the Future
Content Strategies
Multi-Platform Advances
Emerging
Markets
Business
Workshop
10:00 - 12:40
11:00 -11:30
Opening Ceremony
11:30 -12:30
Keynote1,2 (Policy)
-Policy: Changes and Vision
10:00-10:30
Keynote 3 (Industry)
Exploring the Evolution of
Digital Content
10:00-11:10
Rising Sun
in the Asian Markets
10:00-11:10
Reshaping the Advertising Business
11:00-12:30
Superpanel
"Who will Lead the
Future Industry?"
11:30-12:40
Analyzing the
Gigantic Market: India
11:30~12:40
Tips from Experts "How to Improve Your Sales and
Marketing"
14:00 - 15:10
14:00-15:00
Key to Successful Policy Implementation
14:00-15:00
Effective M&A Strategy for Media in the Digital Era
Identifying Successful Funding Strategies for New Media Content
Transforming Digital
Television:
the Case for IPTV
Renewed Aapproach for Telenovela
(VIVA Telenovela!)
Overcoming the Challenge of Pan-Asia Co-Production
15:30 - 16:40
Case Study
How is Local Drama Competing in the Flood of Overseas Drama?
Convergence of the Broadcast and Mobile Industries
Showcase
Pitching
15:20-16:20
Driving Successful Media Convergence:
What works and What doesn't?
Content 360:
Anytime & Anywhere
15:30~17:30
Pitching a new production to commissioning editors
17:00 - 18:10
18:00-20:30
Welcome Reception
Consumer as Prosumer-the Expansion of UGC/UCC
Evolution of a Digital Lifestyle
Closing
